Sack The Hate

– Idaho Potatoes, Advertising –

Role

Art Director

Copywriter

Client

Idaho Potatoes

Year

2016

Four years into the future, Trump has been elected POTUS. Chaos has ensued, we're more divided than ever, and there's nothing to eat but potatoes. How do we get people to buy ours? We start a movement to "SACK THE HATE," and become the brand who brings communities together in the best way we know how: a potato sack race.

Poster Designs

SAS-Poster1
SAS-Poster2
SAS-Poster2

Digital Component

People interested in the movement would go to "www.sackthehate.com" to join an existing race, or create one themselves. After registering and joining or creating a race, Idaho potatoes would send a box filled with racing gear for the event. This includes: a bag of potatoes, a t-shirt for the event, their racing sack, and a button to show their support for the cause.

SAS-Website
SAS-Web
Nanette-Posters
Nanette-Posters
Nanette-Posters
Nanette-Posters
Nanette-Posters

Take-Away

To end the movement (and because this takes place four years into the future), Idaho potatoes would send everyone who registered and took part a special mailer, pleading people to go out and vote to make sure another tyrant doesn't become the leader of the United States. Instead, we recommend people go out and vote for someone who's like a potato to sack the hate for good.

SAS-Website

Logo Designs

SAS-Poster1

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