Expectations Lifted

– SAS, Advertising –

Role

Art Director

Copywriter

Client

Scandinavian Airlines

Year

2016

SAS has won numerous awards for their customer service and performance, yet people still choose to fly with their cheaper competitors. We know flying is an experience worth investing, and we through this ad campaign, we wanted people to understand that as well.

Target: Young, urban millennials interested in traveling.

Poster Designs & Billboard

SAS-Poster-1
SAS-Poster-2
SAS-Billboard

Digital Component

People experience poor service from cheap products all the time. With "S.O.S to SAS," people can have their pictures of horrible service (submitted through twitter) collected and paired up against other participants. People vote between images, and whoever is at the top of the leaderboard for worst service after a period of time is sent to one of SAS’s flight destinations to experience the best of whatever they had to endure. You won the competition for a really bad car job? SAS will send you to the New York Auto Show.

SAS-Digital-Mockup
SAS-Web-1
SAS-Web-2

Rebranding

SAS-Logo-Design-1
SAS-Logo-Design-2
SAS-Logo-Design-3
SAS-Branding-Mockup
SAS-Branding-Mockup
SAS-Branding-Mockup

to see all projects