– Nanette Lepore, Advertising –
Women wear Nanette Lepore to express themselves through unique and playful designs. For this ad campaign, I avoided models and used her patterns instead to reflect these women's colorful personalities.
Target: Young, professional women; 25-32. Middle/Higher Income Category.
By using “#LiveColorfully” on Instagram, your image would be entered in a chance to be used as inspiration for a one-of-a-kind dress created by Nanette Lepore and her team. After two weeks, the top posts with the hashtag will be used as part of a moodboard, and those who entered will be able to see the dress walk down the runway during the upcoming Nanette Lepore New York Fashion Week show. A micro-site will also be created to allow anyone to learn about the event and see what posts have been uploaded so far.
to see all projects