Live Colorfully

– Nanette Lepore, Advertising –

Role

Art Director

CopyWriter

Client

Nanette Lepore

Year

2016

Women wear Nanette Lepore to express themselves through unique and playful designs. For this ad campaign, I avoided models and used her patterns instead to reflect these women's colorful personalities.

Target: Young, professional women; 25-32. Middle/Higher Income Category.

Print Ads

Nanette-Print-1
Nanette-Print-2

Poster Designs

Nanette-Posters

Digital Component

By using “#LiveColorfully” on Instagram, your image would be entered in a chance to be used as inspiration for a one-of-a-kind dress created by Nanette Lepore and her team. After two weeks, the top posts with the hashtag will be used as part of a moodboard, and those who entered will be able to see the dress walk down the runway during the upcoming Nanette Lepore New York Fashion Week show. A micro-site will also be created to allow anyone to learn about the event and see what posts have been uploaded so far.

Nanette-Digital-1
Nanette-Digital-2
Nanette-Digital-3

to see all projects