A Cleaner World Comes Naturally

– Dr. Bronner's, Advertising –

Role

Art Director

CopyWriter

Client

Dr. Bronner's

Year

2016

Dr. Bronner’s makes it their priority to improve the world in whatever way possible. How can you join their cause? Just enjoy the soap like you naturally would!

Target: Gen Xers (born in the 1960s and 1970s)

Print Ads

Bronner-Print2
Bronner-Print1

Billboard/Outdoor

Technology like SONEA converts sound waves to useable energy. Dr. Bronner’s would place ads with this type of tech installed at noisy commuter locations such as subway stations, bus stops, and busy highways. Not only would people be making an impact without even trying, but now they can feel good about their daily commute.

SONEA-tech
SONEA-tech

SONEA designers: Jihoon Kim, Boyeon Kim, Myung-Suk Kim, and Da-Woon Chung

SONEA-tech
SONEA-tech

Guerilla

Bronner-Guerilla
Bronner-Guerilla
Bronner-Guerilla

Digital Component/Video

Because Gen-Xers share content rather than create it, we wanted to produce videos that would be quick, funny, and shareable for them to enjoy. The focus of the videos would be showing how you can make the world a cleaner place. What's the answer? By doing what you do naturally when you clean. The end result would be gifs, videos, and pictures of people singing, dancing, and having fun while cleaning.

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